Sell Out, Or Obscurity?
The modern artist, he can’t care too much about his creations, we’re in a time of recycling, rebooting, trashing, rehashing and moving on – there is no such sentiments as there once was for classics, these have all but disappeared – soon you will see a new indiana Jones, a remake of Fight Club, there’s a silence of the lambs tv show – every idea and franchise must be milked dry, squeezed of everything the corporations who now own the rights can get out of it – and the audience usually laps it up. For people who still live in a world where making something classic means it’s timeless, this is a problem, even a bigger one when you’re an artist that formed his life on trying his hardest to make a classic piece of art, only to find out that no one gives a fuck about such things anymore.
A problem arises in this cycle of an audience not caring anymore, and its thirst for more of the same and its demand that the industry satiates this demand, and its lack of respect for an original peice of art; that is that once an artist realizes this is occurring, he no longer seeks this out, and comes to terms with the fact that whatever he does, his creations will be lost in new dark age of art and cultural history. So the artist in this time, hoping to create and have a legacy has little chance to do so – there is no sentiment in our society anymore, and it’s completely cannibalistic – this is just one example of our society, whereas its rampant in all other area’s of life. No sentiment towards family, gender roles, morality, manners, being civil, etc. People will talk about these things, but as a society, there is no overall concern about them, and all in all are tossed aside for it’s latest fix.
So what is an artist, entertainer, writer, to do? You’re left with two options, either find a small little niche and carve out a little corner and possible earn a modest amount of money/reach (ie manosphere) or sell out and go for mass media types and play the game at every level and hope you get into the money making machine that is run by massive corporations that dictate everything you do. This society not only doesn’t care if someone sells out anymore, it actually accepts and congratulates sell outs, as long as you don’t rub it in everyone’s faces… cough cough, Lebron, cough. So if you absolutely desire your creations to live on and have mass reach, you must give in and let the overlords dictate how it’s gonna be done, leaving you with only a piece of your pride that says, yeah that’s kind of mine.
Now it’s always been this way largely, except the society at large appreciation of sell outs, that’s certainly new – but with the possibilities the internet and creating your own market and reaching out to others that are like you to carve out a large enough niche that it can grow into a mass market niche, the way society reacts to unproven and new idea’s, it’s all the more tragic.
Sometimes I wonder if it’s even worth it at all.
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